Hashtags are like filing systems that help Instagram to organize and categorize the right content and present them to the right users.
Hashtags will help you gain more visibility, more likes, and more followers. It helps you easily target your ideal audience. It also helps you take part in trending discussions.
By using the right hashtags, more people who follow some of the hashtags you use, get to see your content
There are different types of Hashtags, some of them are:
– Branded Hashtags: Hashtags crafted for a particular brand. It is unique to your business and brand identity. E.g #SarahsBiscuits #CakesbyLisa
– Community Hashtags: They are hashtags used in a society, platform, or community. E.g #RisingTideSociety #WritersNetwork #LagosMums
– General Hashtags: These hashtags are short and general e.g #book #business #dress #bags
– Niche-specific Hashtags: These hashtags are more specific and they relate to a particular area. E.g. #BusinessWoman #SocialMediaStrategy #InteriorDesigner
– Location-Based Hashtags: Hashtags related to a particular location, e.g. #Nigeria #NigerianBusiness #LekkiBoutique
– Events Hashtags: Hashtags for special events e.g #WimbizAnnualConference
– Celebration Hashtags: Hashtags for special celebrations e.g. #IndependenceDay #WorldJollofDay
Hashtags Best Practices
1. Target hashtags within 10,000-1,000,000 public posts, it is easier to gain traction with them.
2. Search niche words, location-based keywords, words your target audience would use, etc. and research hashtags based on these keywords
3. Leverage on trending hashtags. E.g. if there is a trending event with a popular hashtag, you can leverage on it if it is related to your industry
4. You have up to 30 hashtags to use. Use them. If you have 30 chances to get your post seen by your ideal audience, won’t you use it?
5. I always recommend people to combine their 30 Instagram hashtags this way:
5 – general hashtags
15 – niche specific hashtags
5 – location-based hashtags
5- Community/Branded hashtags
With this mix, you can get your post seen by general people, your niche audience, your location audience, and your community.
6. Remember to always hashtag your brand or business. E.g #CakesByLisa
7. If you are going to be running a giveaway, create customized hashtags to help you monitor the giveaway and even gain more popularity among people that will come across the hashtags
8. Follow hashtags that your target audience use. With the new ‘follow hashtag’ feature, you now have the opportunity to check out the individuals who are your target audience, go through their profiles and compile a list of relevant hashtags they are following. Remember, when you click on a person’s profile, Instagram now shows you the accounts they are following as well as the hashtags they are following. Follow some of the relevant hashtags they are following and use those hashtags in your posts so that these people get to see your content
9. Also, encourage your audience to follow your own branded hashtags
10. Don’t put your page on private if you want your hashtags to be seen by other people who are not following you.
11. Space your hashtags. E.g don’t write #LekkiBoutique#BabyClothes#BabyItems instead write #LekkiBoutique #BabyClothes #BabyItems
12. Avoid using punctuations in your hashtags
13. Don’t use the same hashtags over and over again; switch them up or else Instagram will shadowban your account
Researching your hashtags
1. Get a pen and paper and think about the words related to what you sell or your service and words used in your industry, as well as words your target audience would likely use. Write them all down.
2. Research these keywords and focus on hashtags within 10,000 to 1,000,000 public post. Write out these hashtags.
3. Avoid focusing on too much broad or general hashtags like #Magazine and #Friday
4. When researching your hashtags, click on them to see the posts under them and the people already using them- would your business benefit from using the hashtag?